Our Story
The Maison Oui Collective first started with Oui The Label. This line was established in 2015 under the visionary leadership of Charles Sidarta. Oui The Label was born out of a deep passion for celebrating the modern woman's journey into matrimony. He embarked on a mission to redefine bridal fashion, infusing it with contemporary elegance, effortless simplicity and a touch of cool-girl sass.
In 2019, we welcomed Jennifer Karly into our family—a luminary in traditional bridal expertise. Her arrival sparked the birth of the second label, Chérie By Oui, introducing a new realm of romance, exquisite textures, and embellishments tailored for the hyper-feminine bride.
In 2021, we proudly opened the doors to our very own boutique space nestled in the heart of Melbourne CBD, now home to all three of our beloved brands.
In 2024, designer Yufen Liu joined the Maison Oui family with the collective's third label; Sienricher. Specialising in bridal minis & luxury event wear pieces, Sienricher is dedicated to celebrating life's special moments in style. Born from the creative minds of two visionary sisters, Yufen Liu and Annie Tan, the brand possesses a keen eye for contemporary flair and timeless elegance while infusing a touch of playful charm to every design.
At the core of all Maison Oui collections beats a commitment to duality—a delicate interplay of strength and softness, detail and simplicity, structure and fluidity. With each collection, we honour the diverse nature of love, embracing the unique journey of every bride with reverence and joy.
Crafted with love in Melbourne, Australia, our gowns transcend mere garments; they are embodiments of dreams, poised to accompany you on the most beautiful journey of your life.