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About Us

Welcome to Maison Oui, the flagship bridal boutique for Oui The Label and Chérie By Oui located in the heart of the Melbourne CBD at Shop 2, 20/22 McKillop Street, Melbourne VIC. 

Oui The Label is designed for the modern bride who dresses for herself, seeking a wedding dress that is simple yet elegant, fashionable but timeless. She is a picture of the modern woman who is always her authentic self, exuding effortless cool, and who embraces her femininity.

Embodying a beautiful mix of tradition and modernity, Chérie by Oui is established for the modern bride who is looking for a wedding gown to surpass her own creative ideas and inspiration. Bringing elevated styling and intricately embellished pieces, reminiscent of bridal couture sensibilities of yesteryear to prêt-à-porter.

Along with our house brands, we offer a curation of styles created by like-minded bridal brands with a strong focus on quality and sophistication.

We can't wait to dress the many facets of the Maison Oui woman.