Luxury Has Landed: Sienricher's Launch Event
Welcome to the grand unveiling of Sienricher, the latest addition to the Maison Oui collective. Hosted at our flagship Melbourne boutique, this enchanting evening marked the debut of our new bridal and evening wear line – the third label joining Cherie by Oui and Oui the Label. The event was an exquisite fusion of fashion, elegance, and joy, a true testament to the sophisticated yet playful spirit of Sienricher. Surrounded by some of the finest vendors in the industry, we celebrated in style.
A Sienricher Welcome
As guests arrived, they were greeted with nibbles and refreshing drinks, setting the tone for a night of luxury. Each attendee received a card from the exclusive Sienricher deck, which would later serve as their entry to the evening’s much-anticipated giveaway. Jen and Bella, co-founders of Maison Oui, delivered heartfelt speeches, sharing the passion and vision that brought Sienricher to life.
Although our head designer, Yufen, was unable to attend in person, she sent a warm virtual message from Indonesia, where she was celebrating the launch in her own meaningful way. In keeping with her generous spirit, Yufen marked the occasion by giving back to her community, distributing food to the hungry—a beautiful reflection of the core values that guide Sienricher’s success.
An Evening of Elegance
The event was a true feast for the senses. Ruffles and Bells provided chic styling, while Tweed Twigs adorned the space with whimsical floral arrangements that embodied the fresh, romantic essence of Sienricher. Guests sipped on delightful beverages from Kegs On Legs and indulged in exquisite dessert platters by Hopetoun, creating an atmosphere of playful sophistication.
Adding a touch of fun to the night, our Photobooth ETC was a favorite among attendees. Guests captured their glamorous looks, enjoying playful moments that perfectly mirrored Sienricher’s ethos of embracing elegance with a lighthearted twist.
We were also honoured to receive breathtaking floral arrangements gifted by Mel Floral Studio, Feeling Floral, and Pearson Florist. Their stunning creations added an extra layer of refinement to the venue, elevating the ambiance and bringing a touch of enchantment to the night.
The Giveaway – Queen of Hearts
The pinnacle of the evening came with the thrilling Sienricher giveaway. Courtney Lee, the fortunate guest holding the Queen of Hearts card, walked away with the grand prize – a custom-designed Sienricher look created just for her. But the excitement didn’t end there. Every guest holding a card from the suit of hearts received a beautiful piece of jewelry from our lucky dip, and all attendees were treated to a $250 discount to shop our collection online.
Shop the Collection
While the evening may have drawn to a close, the magic of Sienricher continues. Our new collection is now available online, offering you the chance to experience the world of Sienricher—a world where timeless sophistication meets playful elegance, and where every piece tells a story.
Stay tuned for more captivating events, exciting surprises, and the unparalleled luxury that only Sienricher can deliver.
Shop the Sienricher collections online here.
With love,
Morgan, Maison Oui x
Credits
Photographer: Forever Begins Now
Styling: Ruffles and Bells
Beverages: Kegs on Legs
Dessert Catering: Hopetoun
Photobooth: Photobooth ETC
Florals: Tweed Twigs